Career Information

The field of Visual Communications is constantly growing and changing.

Graphic designers still generate ideas and rough sketches with a pencil, but use the computer for production and to generate digital effects. From typography, page layout, and scanning to prepress production and digital printing, the computer has taken over the industry. Some traditional techniques will remain, due to their unique characteristics, but students entering the field today must be fluent in the use of computers and graphics software to be in demand in the job market. While pre-digital equipment is still is use in some areas, a demand for workers who understand and use the traditional techniques, often in combination with new technology will continue. As older workers retire, new workers will be hired to bring in their knowledge of current technology. It is a competitive and attractive field with numerous career opportunities.

New media offer new job possibilities each year, with digital communications offering enormous growth potential. The future is open for those willing to be flexible and embrace new technologies and for those who are willing to work hard at the balance of creativity and technical skill.